BLOGS
Get the inside scoop on development, marketing and technology
Common Website Problems and How To Fix Them
1. Mobile Incompatibility This is a secret death to websites in 2018 and beyond. With the younger market becoming more and more influential, mobile is the only device many will use to see you site. It is called “responsiveness”. The ability of a website to adapt and change on hundreds of different display types, most […]
PART 11: I AM A VET, FARRIER, BARN MANAGER. WEBSITES? COME ON, THEY NEED ME!
Do they? It is the age old cry of the equestrian industry. You don’t need the internet because you have enough clients through references and people you already work with. Perhaps. But what if you had the luxury option of choosing who you work with, rather than just anyone that comes around? That is were […]
PART 10: EXPLAIN THIS INTERNET THING TO ME … IN ENGLISH
The Internet. In it’s simplest explanation is Internet is the biggest world-wide communication network of computers, where each computer can talk to each other making a huge NET. But since you are asking the question, in English, that may not be what you are really looking for. I suspect the real question is, why do I need […]
PART 9: WEBSITE LAUNCHED! NOW WHAT?
Your website is launched! Congratulation, that is a HUGE set toward growing your business beyond, you local neighborhood. The internet is said to be the great equalizer. Small – Medium and local business can not compete with the big boys on equal footing. So what is next. Like any digital media, it is not worth […]
PART 8: ENTER THE COMPETITION. LAUNCHING A SUCCESSFUL WEBSITE
ARTICLE IS BEING RE-WRITTEN AND UPDATED FOR 2021 OTHER ARTICLES IN THE SERIES PART 1: DON’T LET THE INTERNET BUCK YOU OFFPART 2: MOAN, i NEED A WEBSITE! NOW WHAT?PART 3: GREAT! MY STUDENT OR WIX CAN DO THIS. (OR NOT)PART 4: BUT I DON’T WANT TO DEAL WITH GEEKS!!PART 5: BE HONEST, WHAT IS THIS […]
PART 7: STRAIGHT DOWN THE CENTER LINE AND HALT. (aka HOW NOT TO GET CHEATED)
ARTICLE IS BEING RE-WRITTEN AND UPDATED FOR 2021 OTHER ARTICLES IN THE SERIES PART 1: DON’T LET THE INTERNET BUCK YOU OFFPART 2: MOAN, i NEED A WEBSITE! NOW WHAT?PART 3: GREAT! MY STUDENT OR WIX CAN DO THIS. (OR NOT)PART 4: BUT I DON’T WANT TO DEAL WITH GEEKS!!PART 5: BE HONEST, WHAT IS THIS […]
PART 6: WALK ME THROUGH THIS
There are two ways a website can be designed and implement for any business: 1) Take the type and design a web designer/developer likes and apply it to your business. You have no say. OR 2) An interview process takes place where looks, layouts, colors and styles are presented to you and YOU CHOOSE. It is […]
PART 5: BE HONEST, WHAT IS THIS GOING TO COSTS ME?
COST. The age old question of what does it cost and what do I get for that outgo. Skipping over the justifications of why you need a website, and money to value relationship is only something you, as a business owner can evaluate, this article is a straight up money evaluation. The most honest answer […]
PART 4: BUT I DON’T WANT TO DEAL WITH GEEKS!!
They are a breed all unto themselves. Talking in bits and terms that seem to come from another planet. As an equestrian, or any non-technical business owner, working with a technologist can be outright frustrating and scary..after all how do they know what your world truly is, let alone your potential customers/clients. The irony, they […]
PART 3: GREAT! MY STUDENT OR WIX CAN DO THIS. (OR NOT)
Teens are wired. Technology is so integrated with teenagers’ lives that creating useful and usable websites and apps for them is more critical than ever. So why not let them design it for you? It is free. Your student will be thrilled. So why not? As rough as it is to hear…your teenage riding student, […]
Part 2 : Moan, I Need A Website! Now What?
You have done it! You have made the decision to get a website. Congratulations. Of course the next steps can feel overwhelming. Let’s actually skip to the fun part, let’s think all about YOU!. Think of this as your own personal horse show, an interactive resume, in which you get to show off the best […]
Don’t Let The Internet Buck you Off – Part I
I am a professional equestrian. Why do I need a website? Top Reasons GivenI work with horses and hay, not computers and email! My work will get me clients… I show a lot, I will find clients there.I am in a well-known barn, clients will show up.“Those people” speak some other language. It is just not […]