BLOGS
Get the inside scoop on development, marketing and technology
WORDPRESS THEMES: WHAT IT SHOULD AND SHOULDN’T DO
WordPress is a powerful CMS (Content Management System) whose popularity is only increasing. Multimedia Designs, uses it for many of our client’s websites that we develop. We love it for its flexibility, robust features and that many clients can add blogs, photos, videos and other content themselves. That is worth a lot to a small […]
Functions.php : Heart of WordPress Theme Development
Functions.php is the “brain” of a WordPress theme and the interface between how WordPress uses the theme to present a page to the viewer. It is a power and yet dangerous tool in that the PHP functions there control how things display using local definitions, rather than the site’s underlying data. What functions.php Is In […]
How to Pick a Good Web Developer
A web developer can be one of your most critical hires for your equestrian or small business. After all, that’s the person who will create the online face of your company and enable you to interact virtually with your potential customers. THUS it’s especially important that you hire the right talent the first time out. Otherwise, you risk hurting […]
CHEAP SEO?
IS THERE SUCH A THING AS CHEAP SEO? It has been said that there is no such thing as quality “Cheap” SEO work. The statement is probably true, if all things are equal in the market place. Same buildings. Same management. Same location. But does paying a lower price for SEO work mean you are […]
PROGRAMMING: Force Your Page to Always Load From the Server
Make a website that is fast and reliable, where reliable is often at odds with browser caches. Small changes in the page are frequently not reflected to the viewer, until the user decides to clear the ever cache. Cache is a great idea, when a page is static and operates more like a bulletin board. […]
ONLINE MARKETING : WHAT TO LOOK FOR. WHAT TO AVOID.
Digital marketing is one of the most in-demand skills at the moment. Getting your site known to the world is priority only second to developing an effective and useful site. It this is not your skill set then that knowing how to hire a digital marketer is a key role on the team. If you’ve […]
Facebook vs Instagram for the Equestrian professional
Facebook – Instagram Social media can be a equestrian business gold mine — or a total waste. Social media is a key component of any equestrian business’ marketing efforts. To get known. To get seen. To find new customers. When done right, a social strategy helps your equine business connect directly with riders and horse […]
Social Media Mistakes All Small Business Owners Should be Aware Of
Social media can be a small-business owner’s gold mine–or the worst enemy. These mistakes can leave your business with some SERIOUS problems. Social media is a key component of any small business’ marketing efforts. To get know. To get seen. To find new customers. When done well, a social strategy helps your business connect directly […]
WEB DESIGNER NEEDED ASAP …. THE SCAM
Amiss the requirements of social distancing, virus fears and desperation, there is another virus plaguing the internet world. One that attempts to steal those small business that are still working via the internet. It comes in the form of someone needing website work. Recently , we have received a number of different request for website […]
WEBSITE MYTHS: 8 MOST COMMON MISCONCEPTIONS
WEBSITES ARE CHEAP! WEBSITES ARE EASY! WEBSITES DO NOTHING! You hear the cry from far and wide, especially among small business. Meanwhile just this last month, December 2019, over 9300 stores have been announced to be closed in favor of online shopping. Sears, Kmart, Gymboree, Nostrums, Walgreen, Barney’s and Payless Shoes. Click Here is read […]
Common Website Problems and How To Fix Them
1. Mobile Incompatibility This is a secret death to websites in 2018 and beyond. With the younger market becoming more and more influential, mobile is the only device many will use to see you site. It is called “responsiveness”. The ability of a website to adapt and change on hundreds of different display types, most […]
PART 11: I AM A VET, FARRIER, BARN MANAGER. WEBSITES? COME ON, THEY NEED ME!
Do they? It is the age old cry of the equestrian industry. You don’t need the internet because you have enough clients through references and people you already work with. Perhaps. But what if you had the luxury option of choosing who you work with, rather than just anyone that comes around? That is were […]
PART 10: EXPLAIN THIS INTERNET THING TO ME … IN ENGLISH
The Internet. In it’s simplest explanation is Internet is the biggest world-wide communication network of computers, where each computer can talk to each other making a huge NET. But since you are asking the question, in English, that may not be what you are really looking for. I suspect the real question is, why do I need […]
PART 9: WEBSITE LAUNCHED! NOW WHAT?
Your website is launched! Congratulation, that is a HUGE set toward growing your business beyond, you local neighborhood. The internet is said to be the great equalizer. Small – Medium and local business can not compete with the big boys on equal footing. So what is next. Like any digital media, it is not worth […]