COST. The age old question of what does it cost and what do I get for that outgo. Skipping over the justifications of why you need a website, and money to value relationship is only something you, as a business owner can evaluate, this article is a straight up money evaluation. The most honest answer any web developer or do-it-yourself company can say is this…it depends.
If anyone gives you a flat fee, without knowing what your business is, what your goals are, who you want to reach and how broad you desire your reach to be, they are not being truthful with you.
At it’s essence, “Cost” aka Money, can be broken down into 3 areas:
- Technology Costs
- Development Cost
- Monthly Cost
COST CONSIDERATIONS - THE TECHNOLOGY
The actual money required, is highly based on what company you use and their experience and technical qualifications. Dollar for dollar, not all developers are the same. The selection of such people will be discussed in our article of “How to Pick a Good Web Developer“.
Assuming that the developer is of equal calibare and integrity, the other primary area of cost consideration , is the type of technology to be used.
There are 4 popular methods: WordPress, Drupal, Joomla or custom development. Wordpress is the most famous and the most popular of all the platforms in the small to medium business web space, simply because there are thousands of developers, a whopping 50,000 available plugins and is available in over 57 different languages. As a result, there are over 64 million websites using this technology. This shear volume of sites and developers is what keeps the costs low.
For this cost discussion, we are going to use WordPress technology as a basis, simply because it is the most cost-effective custom website development tool on the market.
Technology costs are the items that allow the website to exist and operate.
Style or Theme
Average $500 yearly.
$0-$25,000 Yearly One Time
Development is the process of designing the site. Creating all the images and building the backend structure that supports the display of the website across the many different platforms that exist in today internet market space.
$1,000-$3,000 One Time
Pages (1 to 250 pages)
$500-$25,000 One Time
Social Media Setup
$500-$1500 One Time
Interactive Media Programming
$250-$25,000 One Time
Photo and Graphic Design
$1000-$25,000 One Time
$500-$5,000 One Time
Once your website is up and launched, the work does not end. Technology is ever growing, changing and demanding. Hackers attempt to break in and even break your site, in a quest to steal information. Website Maintenance is used to backup your site and keep the plug-in operational as the internet makes demands of security and changes. This is not something you should do, leave it to technologist who know how to protect your information. Even if the hackers manage to get into you system, the backup is there to restore you quickly.
SOCIAL MEDIA MANAGEMENT
THE GOOD NEWS! SMALL BUSINESS & EQUESTRIAN: THE REALITY
For a small business and equestrian related business, those numbers can be pretty scary. So here is the reality:
- Most Small non-commerce business are under 10 pages
- Most Small non-commerce business do not need heavy duty hosting
- Most small non-commerce business can do their own social media.
What that means to your bottom line, is the costs to develop an online presence is as follows:
MMD SMALL BUSINESS/ EQUESTRIAN PACKAGE
Use of customized Template
Average $299 yearly.
Pages (1 to 10 pages)
$500 (1-5 pages) $1000 (6-10 pages)
Photo and Graphic Design
$200 with supplied photos (one time)
Style or Theme
FREE when on Multimedia Designs Server
FREE on Multimedia Designs Server
Website Hosting (Small load sever)
(keep the site working & make changes)
$100 – $250 monthly
Social Media Management
Do It Yourself option
(Post all those students. clients and show pictures!)
There you have it. The truth about what this really will cost you, with Multimedia Designs. You can have an online presence, customized to you, with your picture, show schedule and talents, OR present your small non-ecommence business for about: $1275.00
The monthly costs would range from : $135 to $285.
The yearly flat fee would be for the domain name and plugins. $224. Using only free plugins: $14 self pay.
These prices are using Multimedia Designs, server and tools. We also do, off-server work, but this adds to your overall costs for themes and hosting. You will be online, for the world to see just what your talent and services can do …even for those who don’t know you. Get ready to introduce yourself to the world.
You will be online, for the world to see just what your talent and services can do …even for those who don’t know you.
We would love to help!
Want more info?
Continue with our next article of PART 6: WALK ME THROUGH THIS
OTHER ARTICLES IN THE SERIES
PART 1: DON’T LET THE INTERNET BUCK YOU OFF
PART 2: MOAN, i NEED A WEBSITE! NOW WHAT?
PART 3: GREAT! MY STUDENT OR WIX CAN DO THIS. (OR NOT)
PART 4: BUT I DON’T WANT TO DEAL WITH GEEKS!!
PART 5: BE HONEST, WHAT IS THIS GOING TO COSTS ME?
PART 6: WALK ME THROUGH THIS
PART 7: STRAIGHT DOWN THE CENTER LINE AND HALT. (aka HOW NOT TO GET CHEATED)
PART 8: ENTER THE COMPETITION. LAUNCHING A SUCCESSFUL WEBSITE
PART 9: WEBSITE LAUNCHED! NOW WHAT?
PART 10: EXPLAIN THIS INTERNET THING TO ME … IN ENGLISH
PART 11: I AM A VET, FARRIER, BARN MANAGER. WEBSITES? COME ON, THEY NEED ME!