PART 10: EXPLAIN THIS INTERNET THING TO ME … IN ENGLISH

In the history of the world, communication was the core of civilization growth. Starting from hand written messages that were transported over wide distances via boat, horseback or walking, the ability to exchange information, as fast as possible has always been the key to business and government management.   

You have to be known, be found, be interesting, for a customer / client to exchange money with you for a service or product.   In days past, that advertising method was a pamphlet handed out.  Or a bill board on the street, as you were driving by. It presented it’s self in magazines and newspapers.  When the electronic age began, advertising communication expanded with it, in the form of  Radio, where an announcer would tell you about a business in exchange for who was footing the bill for your free entertainment.  That expanded to Television, were the communication became more visual and entertaining.    The point of all of it, was to be known of.  For listeners or viewers to find your business, your product, your service. 

 All of this communication is called advertising….the key to your success. 

The internet is the next step in that evolution of “getting known”.  It is also became the great equalizer among business.  In the past, the cost of advertising was expensive and exclusive. A sufficient amount of money donated to an entertainment organization provided a focused audience, who was forced to hear the message.  Repeat that message enough, your name became the first business to pop into people’s heads when they need or want a product or service.  For example: