BLOGS
Get the inside scoop on development, marketing and technology
What Is A Website Bounce Rate?
A site’s bounce rate is a key piece of information it tells you how well people are or not engaging with a webpage’s content or user experience. A major league tool, that most of the internet websites use to determine bounce rates is called Google Analytics . The frustrating part about these raw numbers is […]
The Big Hit : Web Designer & Web Developer Fees
The web..the fastest growing way of doing business. By Brick and mortar standards, is incredibly less expensive and normalizes the difference between small and large companies. But it is not without it’s costs. The exchange for a building is technology. Technology that can be powerful and yet dangerous in the wrong hands. Many young startup […]
Custom-Built Site vs. WordPress + Theme: Which is Better?
For everyone who decides to start their own website or completely revamp the old one, there’s one question that poses the most pressing concern: Should I do custom design or go with WordPress and select a theme? The main difference between the two is that with a custom site you’ll have to literally build from scratch, […]
Pew Research Center : Social Media Use in 2021
Reprinted from Pew Research Center: Social Media Use in 2021BY BROOKE AUXIER AND MONICA ANDERSON Social Media Use in 2021 A majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30. Despite a string of controversies and the public’s relatively negative sentiments about aspects of social media, roughly seven-in-ten […]
WordPress vs. Joomla vs. Drupal
How to Choose the Right CMS Platform If you’re thinking about building a website or blog, building a site from scratch with developers, is the most expensive way you can possibly choose. Instead, business are resorting to a CMS. A CMS , “content management system”, helps you create, manage, and modify the contents of a […]
DNS : Keys to Email Delivery
DNS stands for Domain Name System and is a protocol for exchanging data on the Internet. When you want to visit a website, you turn on the computer, open a web browser, and type in the domain name you want to visit, e.g. mmd-ca.com. The DNS then translates the name into an IP address. An IP address […]
WHY USE WORDPRESS?
For average business owners, names like WordPress, Joomla, Shopify, Magento, Wix, and Weebly might sound like alien names. You don’t know about them and honestly, you just don’t care, you just want a website that works. But developers are going to toss about a variety of options at you, each with their own price points, strengths and weakness…that you do care […]
WORDPRESS THEMES: WHAT IT SHOULD AND SHOULDN’T DO
WordPress is a powerful CMS (Content Management System) whose popularity is only increasing. Multimedia Designs, uses it for many of our client’s websites that we develop. We love it for its flexibility, robust features and that many clients can add blogs, photos, videos and other content themselves. That is worth a lot to a small […]
Functions.php : Heart of WordPress Theme Development
Functions.php is the “brain” of a WordPress theme and the interface between how WordPress uses the theme to present a page to the viewer. It is a power and yet dangerous tool in that the PHP functions there control how things display using local definitions, rather than the site’s underlying data. What functions.php Is In […]
How to Pick a Good Web Developer
A web developer can be one of your most critical hires for your equestrian or small business. After all, that’s the person who will create the online face of your company and enable you to interact virtually with your potential customers. THUS it’s especially important that you hire the right talent the first time out. Otherwise, you risk hurting […]
CHEAP SEO?
IS THERE SUCH A THING AS CHEAP SEO? It has been said that there is no such thing as quality “Cheap” SEO work. The statement is probably true, if all things are equal in the market place. Same buildings. Same management. Same location. But does paying a lower price for SEO work mean you are […]
PROGRAMMING: Force Your Page to Always Load From the Server
Make a website that is fast and reliable, where reliable is often at odds with browser caches. Small changes in the page are frequently not reflected to the viewer, until the user decides to clear the ever cache. Cache is a great idea, when a page is static and operates more like a bulletin board. […]
ONLINE MARKETING : WHAT TO LOOK FOR. WHAT TO AVOID.
Digital marketing is one of the most in-demand skills at the moment. Getting your site known to the world is priority only second to developing an effective and useful site. It this is not your skill set then that knowing how to hire a digital marketer is a key role on the team. If you’ve […]
Facebook vs Instagram for the Equestrian professional
Facebook – Instagram Social media can be a equestrian business gold mine — or a total waste. Social media is a key component of any equestrian business’ marketing efforts. To get known. To get seen. To find new customers. When done right, a social strategy helps your equine business connect directly with riders and horse […]
Social Media Mistakes All Small Business Owners Should be Aware Of
Social media can be a small-business owner’s gold mine–or the worst enemy. These mistakes can leave your business with some SERIOUS problems. Social media is a key component of any small business’ marketing efforts. To get know. To get seen. To find new customers. When done well, a social strategy helps your business connect directly […]