CHEAP SEO?
IS THERE SUCH A THING AS CHEAP SEO?
It has been said that there is no such thing as quality “Cheap” SEO work. The statement is probably true, if all things are equal in the market place. Same buildings. Same management. Same location. But does paying a lower price for SEO work mean you are getting an inferior results? That is the deception. The word “cheap” can frequently be misused in the internet market place.
Who are you really hiring? Does the monthly or hourly cost determine worth? Or is the amount charged more indicative of how a company is being managed?
“Cheap” is not how much you pay. “Cheap” is “who” are you getting for the services that you hire. Small does not equal poor as large does not equal quality. The entire process is about the individual who is assigned to do the work. Who are they? Do they care about your business. What is their experience base. Do they understand the inner workings of the technology or are they route manual followers. Is this individual willing to use all their knowledge to make the results productive. If they don’t know how to achieve a goal, will they go out, at no extra cost, figure it out, on your behalf and make it happen – within the technical and legal limitations. After all, this is all about YOU and YOUR business. Who are you hiring? “Cheap”, could also be known as costs-effective or good deal.
Cheap is not how much you pay. Cheap” is “who” are you getting for the services that you hire.
What determines SEO pricing?
Several factors determine SEO pricing, including:
- Agency, contractor, or consultant’s experience
- Agency, contractor, or consultant’s location
- SEO pricing model, like monthly or hourly
- Business size, like startup or enterprise
- Scale of SEO strategy
- Status of existing SEO strategy, like your backlink profile’s strength
- SEO goals
The Multimedia Designs Factor
At Multimedia Designs, LLC, we focus our resources on staff and experience, rather than buildings, cleaning services and expense accounts. In short, our overhead is not the usual 35% factor, rather we run at a low 15% and give our staff the best possible worlds of life quality and work choice! This provides the opportunity to under cut our competitors, like the well known and high rated company Web FX*,. Multimedia Designs, can provide equivalent qualified staff members, but at massively lower rates. That is your bottom line.
Below is a head to head comparison of Industry prices vs the Multimedia Designs, factor. Giving you the same top quality experience when the company is just manged differently. When it comes to SEO pricing, most agencies follow one of these payment models.
INDUSTRY MONTHLY RETAINER
$750-$5,000
per month
MMD MONTHLY RETAINER
$210-$1,200
per month
(includes Maintenance)
INDUSTRY FIXED PRICE CONTRACT
SEO Copywriting
$0.15 – $0.50 per word
Site content audit
$500 – $7,500
Link profile audit
$500-$7,500
Social Media Site Setup:
$500-$3,000
MMD FIXED PRICE CONTRACT
SEO Copywriting:
Included in Maintenance
Site content audit:
$800 – $1500
Link profile audit:
$800 – $1500
Social Media Site Setup:
$500
(Facebook | Twitter | Instagram)
INDUSTRY PROJECT BASED PRICING
$1,000 – $30,000
MMD PROJECT BASED PRICING
$500 – $15,000
INDUSTRY HOURLY CONSULTING
$100 – $300
per hour
MMD HOURLY CONSULTING
$75 – $200
per hour
*Reference site Web FX
Monthly retainer
For the monthly retainer, clients will pay a monthly fee for selected SEO services. Industry average for SEO costs monthly retainer plan range from $750 to $5000 per month. The average, however, is $750 to $2000 per month.
Multimedia Designs, LLC Monthly retainer fees are based on the services your company expects and assigns a lower hourly rate on those projects that are beyond the maintenance/seo scope retainer level. Our fees are blended within monthly maintenance retainer fees and run between $210-$1200 in the Los Angeles area. Since we are virtual, the rate applies nation wide.
Fixed-price
A fixed price contract is one where the developer agrees to do the work for a fixed amount and does not increase even if the work goes beyond the expected hourly. Most Internet Industry companies define fixed price as “per piece”, Multimedia Designs, LLC defined fixed price as per project.
Most Internet Industry companies define fixed price as “per piece”, Multimedia Designs, LLC defined fixed price as per project.
Project-based
Project-based pricing is similar to contract-based services, but it allows clients to pay a determined fee for custom SEO projects. Industry wide Project-based SEO services can cost anywhere from $1000 to $30,000. The average cost for project-based SEO services, however, is $5000 to $30,000.
Multimedia Designs, lowers that based, for the same exact experience, because the company overhead is extremely low.
Hourly
Hourly consulting refers to a contract in which clients pay agencies an hourly fee in exchange for SEO services. Industry norms for Hourly SEO consulting fees can range from $100 to $300 per hour. Multimedia Designs, can lower that norm to $50 – $150 per hour, given the lower overhead of the company.
How much should you spend on SEO services?
The amount you pay for SEO services will depend on the size of your business and the extent of services you require. While SEO costs vary from agency to agency, it’s important to remember WHO you get is more important, that WHAT you pay.
